JAY-Z and Beyoncé co-owned with Marco Borges announce one of today’s most significant plant-based movements, The Greenprint. The Greenprint is a move spurring today’s generation to learn more about planet, plants and environmental issues while getting the valuable and exciting experience of a healthy lifestyle.

The Greenprint Project is a web-based digital tool, which aims to inform in wonderful illustrations the actual lifetime impacts that plant-based meals can bring on the planet.

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Beyoncé and JAY-Z wish to draw the attention largest possible number of people and encourage them to change the relationship with food and create long-term, plant-based habits that will improve health, weight and the planet. Users of The Greenprint will get a possibility to win tickets to Beyoncé and JAY-Z tickets for life.